Waveflow – Gratitude Community App

MVP Development >>> from Ideation to Launch

WeaveLines' MVP Development Services for Waveflow


About Waveflow

Waveflow is a community-driven platform that helps people cultivate gratitude in their daily lives. The company’s goal is to promote mindfulness, presence, and connection among its users through gratitude circles, both in-person and virtual, and a gratitude mobile app. Waveflow’s Founder and CEO, Kyla Hilboldt, approached WeaveLines to help create an MVP version of the app, which would serve as a focused tool for gratitude journaling.


Scoping the MVP

The challenge for Waveflow was to develop an MVP that would effectively convey their unique value proposition to potential users. The ideation phase required extensive efforts to identify the key features and functionalities that would support people in practicing gratitude every day. The team needed to prioritize features that would differentiate their app from competitors and create a user experience that would be engaging and easy to navigate.


Building a mindfulness App

The team at Waveflow identified a gap in the market for a user-friendly app that provides users with the ability t practice gratitude and mindfulness daily. The opportunity was to leverage technology to improve people’s lives and create a community around gratitude.

Waveflow's Need for an MVP App Development Partner

WeaveLines Helps Waveflow Bring Gratitude to the Masses

Our Solution


WeaveLines offered comprehensive MVP development services to Waveflow, ensuring a speedy and cost-effective app launch. 

Our structured process supported the Waveflow team from ideation to launch, crafting a customized process to meet their unique needs and expectations.

Product Discovery
User Personas
Branding & UI Design
Mobile Development

Product Discovery


Our team of experts followed a structured approach to ensure that Waveflow’s app was user-friendly and met their unique needs. Through extensive research and analysis, we were able to ideate and create a prototype, which was then evaluated and refined to ensure the final product was optimized for a seamless user experience.


We began by conducting extensive research on gratitude journaling apps to understand the current market landscape. We also conducted user research to understand the target audience's needs and pain points.


Based on the research findings, our team analyzed the data to identify key trends and user insights that could inform the development of Waveflow's unique value proposition.


Our team then engaged in brainstorming sessions to generate ideas for Waveflow's features and functionality. We worked closely with Waveflow's team to ensure that the ideation process aligned with their vision and goals.


Once we had a solid idea of the features and functionality, we moved on to creating a prototype. This involved designing wireframes and user flows to visualize the app's user interface and experience.


Finally, we conducted usability testing and gathered feedback from beta testers to evaluate the app's overall performance and user satisfaction. Based on the feedback, we made necessary changes and improvements as needed to ensure success.


User Personas

Defining the Target Audience

WeaveLines conducted comprehensive research to understand the preferences and needs of Waveflow’s target audience.

Our team developed detailed user personas based on the research insights, providing valuable information about user demographics, behavior, and motivation. The user personas we created helped us to design an app with a user-centered approach that resonates with the intended audience, ultimately driving engagement with the app.



Mapping User Journeys

During the wireframing phase of the Waveflow app, our team used Sketch for design and InVision for prototyping. The primary objective of this phase was to validate user journeys and refine the MVP scope. This process helped us to visualize the app’s structure and flow, test its usability, and make necessary adjustments before moving to the next phase of development.

Branding & UI Design

Crafting the Look and Feel of the App

WeaveLines created a distinctive and memorable brand for Waveflow by designing a unique logo and applying it to the app’s wireframes.
    • The logo is simple, minimalist, and elegant.
    • The sun symbolism represents life, energy, positivity, clarity, confidence, and more.
    • The waves logo design represents an influx of fresh ideas.

Creating a Consistent and Intuitive User Interface

We applied the Waveflow branding to our wireframes, creating a polished and visually appealing UI design. Our team selected color schemes, typography, and graphics that aligned with the app’s brand identity.

With Sketch for design and Invision for prototyping, we created interactive prototypes, allowing the client to experience the app’s look and feel. This approach helped us to refine the design and ensure that it met the client’s expectations.


Mobile Development

CrOSS-Platform Development

We developed Waveflow’s MVP app using React Native, a cost-effective way to launch an app without compromising on quality. With React Native, we were able to significantly reduce the development time and cost, while ensuring a smooth user experience and high performance

Want to learn more?

Checkout Waveflow app and start sharing gratitude and growing your mindfulness practice!