Articles and insights

What we have learned about launching and growing products, recorded by the people doing the work.

Why we build mobile apps with React Native and Expo in 2026

Published
Author
Ahmed Ben Gayess
Lead Engineer

One codebase that feels native on iOS and Android, custom interfaces when the product calls for them, EAS for builds and updates, a maintained library for almost everything, native modules when you need them, and a stack that AI coding agents handle better than most. These are the reasons React Native with Expo is our default for mobile.

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How to decide whether to build or buy AI for your product

Published
Author
Saif Eddine Halila
Head of Cloud Engineering

An AI capability usually takes one of three shapes. It can be an off-the-shelf tool, a feature built on a foundation model, or a custom model. This guide covers how to choose between them on value, data, cost over five years and the risk of being wrong.

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What a fractional CTO is, when a startup needs one and what it costs

Published
Author
Faten Matmati
Founder & CEO

A fractional CTO gives a startup senior technical leadership on a part-time basis, covering the stack, the architecture, the hiring and the decisions that determine whether the product can scale. This guide explains what the role covers, when you need one, what it costs, and how it compares to a full-time CTO or an agency.

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